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The cornerstone of the Direct Selling Association's (DSA) commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the code's standards and procedures as a condition of admission and continuing membership in DSA.

The DSA Code of Ethics speaks to both the consumer and the seller. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective sales people. Pyramid schemes are illegal and companies operating pyramids are not permitted to be members of the DSA.

The DSA Code of Ethics is enforced by an independent code administrator who is not connected with any member company. The code administrator will do everything possible to resolve any complaints to the satisfaction of everyone involved, and has the power to decide on remedies. All member companies have agreed to honor the administrator's decisions.

As a consumer you should expect salespeople to:

  • Tell you who they are, why they're approaching you and what products they are selling.
  • Explain how to return a product or cancel an order.
  • Respect your privacy by calling at a time that is convenient for you.
  • Promptly end a demonstration or presentation at your request.
  • Provide accurate and truthful information regarding the price, quality, quantity, performance, and availability of their product or service.
  • Offer a written receipt in language you can understand.
  • Provide his or her name and contact information, as well as the contact information of the company he or she represents.
  • Offer a complete description of any warranty or guarantee.
As a salesperson, you should expect a DSA member company to:
  • Provide you with legal and accurate information on the company's pay structure, products and sales methods.
  • Refrain from any unlawful or unethical recruiting practice and exorbitant entrance or training fees.
  • Base all actual and potential sales and earnings claims on documented facts.
  • Abstain from encouraging you to purchase more inventory than you can sell in a reasonable amount of time.
  • Repurchase 90% of the marketable inventory and sales aids you have purchased within the past 12 months if you decide to leave the business.
  • Explain the repurchase option in writing.
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